Monthly Archives: October 2009

Video Marketing for Lawyers: Does Your Video Co. Blog About Your Video?

You've created content for your video. You shot your video. Your video production company edited your video and now it's finalized and ready to be posted to the video sharing sites. They also agreed to post it to your website...for free! Do they now say "Have a nice day?" Did your video production company agree to optimize your video so the search engines would index it and make it easy to find? Or did they say "Have a nice day?" Maybe they offered you an ala carte menu where you could pick and choose their video services. If you wanted to have your video search optimized, you'd have to pay extra. Hmm. Continue reading

Meet Frances, Gerry's Legal Secretary

Welcome and come on in. I want you to meet my legal secretary, Frances. She is a dynamo and is excellent at what she does. She's been with me for nine years and is my right-hand person for accomplishing all the detailed tasks that go on in an Attorney's office. She is a secretary; she is a paralegal, and she is the most tenacious and hard-working person I've ever had the privilege to know. I am honored and grateful that she works with me, and every one of my clients get to know her and consider her a friend. Watch the video to learn more about Frances and what she does inside my medical malpractice and personal injury law office. Continue reading

Video Marketing for Lawyers: What's The Difference Between a Porsche and a Hyundai?

Both have four wheels. Each has a steering wheel. They both transport you from point A to point B. They both have headlights, tail lights, a gas pedal and a brake. Each has accommodations for people to sit in comfort while traveling. So what's the difference between the two cars and why does this apply to creating attorney video? I'm glad you asked. The difference is night and day. One is a high-performance sports car. The other is an economical way to get around. Why does this apply to creating attorney video? Simple. Continue reading

Video Marketing for Lawyers: What’s The Difference Between a Porsche and a Hyundai?

Both have four wheels. Each has a steering wheel. They both transport you from point A to point B. They both have headlights, tail lights, a gas pedal and a brake. Each has accommodations for people to sit in comfort while traveling. So what's the difference between the two cars and why does this apply to creating attorney video? I'm glad you asked. The difference is night and day. One is a high-performance sports car. The other is an economical way to get around. Why does this apply to creating attorney video? Simple. Continue reading

Lawyers: Does Your Marketing System Work While You Sleep?

You could say that your Yellow Pages ad works while you sleep. You could also say that your TV ad works while you sleep. You might even be able to say that an article you wrote for your website works while you sleep. However, do any of these marketing tools allow your potential client to get to know you; get to hear you; get to learn from you and begin to trust you 24 hours a day, seven days a week? The answer is no. How would you like to have your marketing get you calls and clients while you sleep? It sounds almost too good to be true, doesn't it? And you know what they say about things that sound too good to be true? They usually are. But, what if I could show you how to create a marketing system that would allow you to have your marketing message played at any time of day or night regardless of whether you were in your office? What would you think if I showed you how you could create a compelling and educational message and you'd pay the same amount of money whether that message is viewed once or 100,000 times? You would think I'm crazy right? Well, I'm happy to say that I'm not. I'm also happy to say that the tools that you can use to create a constant marketing message are available right now for you. Continue reading

Lawyers: Does Your Marketing System Work While You Sleep?

You could say that your Yellow Pages ad works while you sleep. You could also say that your TV ad works while you sleep. You might even be able to say that an article you wrote for your website works while you sleep. However, do any of these marketing tools allow your potential client to get to know you; get to hear you; get to learn from you and begin to trust you 24 hours a day, seven days a week? The answer is no. How would you like to have your marketing get you calls and clients while you sleep? It sounds almost too good to be true, doesn't it? And you know what they say about things that sound too good to be true? They usually are. But, what if I could show you how to create a marketing system that would allow you to have your marketing message played at any time of day or night regardless of whether you were in your office? What would you think if I showed you how you could create a compelling and educational message and you'd pay the same amount of money whether that message is viewed once or 100,000 times? You would think I'm crazy right? Well, I'm happy to say that I'm not. I'm also happy to say that the tools that you can use to create a constant marketing message are available right now for you. Continue reading

Lawyers: Are You In The Legal Marketing Business?

If you are a lawyer, the answer is absolutely, definitively "Yes." If someone asks you what you do for a living, do you reply "I'm a personal injury trial lawyer. I handle car accident cases,"or "I'm a bankruptcy attorney,"or "I'm a contracts attorney." Well, I'm sorry to inform you that you're not any of those things. In reality, you're a marketer of your legal services. As Dan Kennedy says "You are a marketer of whatever it is that you do." Your job is to market yourself so that others will hire you for their legal needs. How does someone know what a contracts attorney does? How does the layperson know what a transactional attorney do? Most people have no idea. Continue reading

Inside a New York Medical Malpractice Attorney's Office; Video Tour

In this brief video I give you an inside look at my Great Neck, New York office. (I also have satellite offices in New York City, Brooklyn and Staten Island, but wanted you to see where I spend most of my time). This is a never-before seen video of my office. You get to see where I spend most of my day when I'm in my office. In addition, I show you some of the lighting equipment I use to create my videos. Continue reading

9 Reasons Why Lawyers Should Not Create Video

You're tired of paying thousands of dollars per year for advertising that gets you little return on your investment. You like having a website since you don't have to do much to maintain it. You're now seeing lawyers begin to use video to market their services. You toy with the idea of creating your own video, then realize, "No way will I create video." Here's 9 reasons why you should NOT create video: 1. You don't like the way you look on video, 2. You don't like the way your voice sounds, 3. You look too young, 4. You look too old, 5. You have nothing to say, 6. You have something to say, but just don't know how, 7. You don't want prospective clients to see you until they walk in your door, 8. You have ugly, disfiguring scars that make you look hideous, 9. You think online viewers don't watch attorney videos. Continue reading

Tom Foster & FosterWebMarketing Testimonial by Attorney Gerry Oginski

If you are an attorney looking to create a fresh, innovative and interactive website, then I strongly encourage you to contact Tom Foster at FosterWebmarketing.com. I've worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly "gets it" and understands the most up-to-date, effective and ethical marketing methods for attorneys. I created this testimonial to help other attorneys benefit from Tom's expertise. I was not asked to create this testimonial nor am I being paid anything for it. I encourage you to take a look at my own website that Tom maintains, New York Medical Malpractice & Personal Injury Trial Lawyer, and then, contact any of the 200 law firms who currently use him to see what they have to say. Continue reading

Testimonials

I have been answering the same questions over and over for 18 years and I wanted the opportunity to get those answers into video and onto my website. When I did my research, I looked on the Web, I talked to other attorneys, there was one man who I thought could do the job and that was Gerry Oginski. If you’re considering improving your business, and want to use the tool of video, this is a great place to start.

Jack Carney-DeBord
Jack's Law Office