1. DO NOT USE YOUR WEBCAM
The quality of a webcam, frankly, stinks. The lens is microscopic and usually plastic. The resolution is poor, and it universally cannot deal well in low light situations. It’s good for sending a quick “Hello” to your friend who lives across the country, or maybe even Grandma. It’s not for creating professional looking videos that someone looking for an attorney will be impressed with.
2. DO NOT LET YOUR VIDEO PRODUCER DECIDE WHAT MUSIC AND BACKGROUND TO USE
As an attorney, you know what your State’s ethical rules are. You know what you can and cannot put in an advertisement. You also know, from watching other attorney videos what kind of background music, if any, you want to use. You also know what kind of background you like. Do you want to be in front of a court house? How about your conference room? Standing on the street? You decide, not your video producer.
3. YOUR VIEWER DOES NOT CARE ABOUT YOU
This is the most important tip of all. Your viewer does not want to know anything about you, except how you can help solve their problem.
4. IT’S NOT AN INDIE FILM
Your goal is to educate your viewer. You are not shooting your video for a panel of film experts. Do not create mood lighting. Instead, make yourself well-lit.
5. DO NOT USE YOUR CAMERA’S BUILT-IN MICROPHONE
Using the built-in-microphone to create your lawyer video is the kiss-of-death for your video. The sound will be terrible and viewers will focus on the poor quality of your video rather than your content.
Conclusion:
These 5 tips to avoid will help you market your law practice using video. How do I know it works? Because I use these tips every day to market my own medical malpractice and personal injury law practice. Take a look.
