You upload your video to YouTube and every day watch to see how many people have viewed your videos. You look to see if there are any comments. You eagerly wait to see if anyone will rate your video. The real question is: “Does any of that matter?”
The answer, most likely, is “No.”
Why not? This is not a popularity contest to see who can make their video go viral and have their video watched hundreds of thousands of times. As an attorney, it is unlikely your educational video will go viral. The point is that your video is geared toward your ideal client.
Viewers looking for a funny video or an amazing human interest story are not going to find it in your video. Once you get past that realization, you recognize that the only people you really want watching your videos are viewers with legal problems looking for an attorney to help solve their problems. That’s why the number of times your video is watched is meaningless.
If ten people watched your video and those ten people called you for more information and some of them became your clients, that’s what you want! Don’t be swayed by some video production company telling you that your videos will be watched thousands of times. First, they can’t guarantee that. Second, it makes no difference unless all those viewers are looking for an attorney with your expertise, which again, is unlikely.
About Gerry
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for 21 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help laywers get onto video. If you’re interested in getting started with creating video to market your legal services, Gerry now offers consultation services. If you want a turn-key system where Gerry does everything for you except appear on camera, click here. You can reach Gerry personally at 516-487-8207 or by e-mail at lawmed10@yahoo.com.
