“If you build it, they will come,” is not a phrase that applies to attorney video. Why not? Simple.
Search engines like Google, Yahoo, AOL, Bing and others cannot index video. The technology is not advanced enough yet for the search engines to recognize what is spoken in flash video. How then do the search engines index and categorize your incredible, amazing, educational and never-to-be-missed video? By optimizing the written word that describes your video.
- If you fail to describe what your video is about, the search engines will have no idea what you talk about, and nobody will ever find your video.
- If you fail to properly describe your video, the search engines again will have no clue what your video is really about, and not many people will find your video.
- If you use the wrong keywords, your video will not be watched.
Search engine optimization is the key to getting your videos found when a viewer does an online search for an attorney. If you fail to include a description or do not properly create your description, your videos will never be found. Using the right keywords is critical to having the search engines recognize what your video is about.
