1. Your yellow pages, classified ads, billboards, lawyer directories and TV advertising is bringing you tons and tons of business.
If this is your situation, then you are probably the most savvy lawyer in the Country. I wish you the best of luck. However, if you’re like most attorneys, you are looking for cost-effective and ethical ways to market your law practice. I will tell you from personal experience that creating video is the best return on investment in any advertising media anywhere.
The great benefit of creating an educational video is that you create it once, and it can be watched hundreds and thousands of times all for the same exact price. You can’t do that with any other form of attorney marketing.
2. You don’t know the first thing about making a video and getting it online.
This is a valid concern for many lawyers. That’s why you hire a professional who has experience creating attorney video. Let them do it all for you. This way, you don’t have to worry about the technical aspect of what camera to use, what lighting to use, how to work the wireless microphone, how to calibrate your white balance and sound, how to get that video footage onto your computer, how to edit the raw footage, how to add transitions, how to add graphics, how to add background music, how to compress your video, how to get it into the right format, and then how to upload it to the video sharing sites and how to optimize the video for the search engines.
3. You think online video is just for teenagers.
That’s pre-MTV thinking. Online video is watched by over 100 million viewers a month! Not just YouTube either. Video is key to market yourself. If you don’t get started now, when will you start?
My advice, don’t wait. Take that first step right now.
About Gerry
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 20 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. Gerry created the Lawyers’ Video Studio to help laywers get onto video. To see how he can help get you onto video call him at 516-487-8207 or by email at lawmed10@yahoo.com- he welcomes your call.
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