By now, every lawyer has a website.
Every website has photographs.
Every website tells how great you and your firm are.
But how do you really distinguish yourself from all the lawyers who compete with you on a daily basis?
In most jurisdictions, including New York, you are not permitted to badmouth any other attorney. Nor can you compare yourself to another law firm or attorney by name. How then can a prospective consumer make an educated decision about which attorney is right for them if attorneys cannot objectively compare themselves to other similar attorneys?
If you haven’t guessed by now, the answer is with “Video.”
Video allows you to be yourself. It allows the viewer to see you, hear you, and begin to trust you before they even pick up the phone to call you. So how will that distinguish you from everybody else? Simple. Just be yourself.
In the “old days” a lawyer would distinguish themselves in the yellow pages by offering the following:
“Free parking,” “Easy credit card payments,” “Free consultation,” “No fee if we don’t win,” “We’ve recovered millions.”
After a while, all yellow pages ads said the same exact thing. From a consumer’s standpoint, it would be difficult, if not impossible to distinguish one lawyer from another simply from reading those ads.
Video allows you to explain.
Video allows you to ask questions and to answer them.
Video allows you to educate your potential clients. No other form of media allows you to do this as cost efficiently as video.
Conclusion:
If you truly want to distinguish yourself, get onto video today.
About Gerry
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 20 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. Gerry created the Lawyers’ Video Studio to help laywers get onto video. If you’d like help getting onto video, give me a call. I can help you. If you simply need guidance and help with creating your own video, I’m available for consultation on an hourly basis. If you want an all in one turnkey system, I can do that too. What are you waiting for? Take that first step to star in your own video today. It will be the best return on investment you can make. I guarantee it.
To get onto video, call me at 516-487-8207 or by email at lawmed10@yahoo.com- I welcome your call.
Related posts:
