1. Ask a question in your title.
If you don’t ask a question, why would a viewer want to watch your video? What makes your title so compelling that either Google thinks your video is relevant to a viewer’s search terms or your viewer finds the video on their own?
Most videos are ignored because the title lacks any reason for a viewer to click and watch. How is your title different?
2. Answer the question in your video.
Before you explain how you can solve a viewer’s problem, give them the answer that made them click on your video in the first place. If you tease them and do not answer their question until the end, you will lose trust and your viewer will never get to the end of your video.
3. Explain why you can help your viewer solve their legal problem.
What does a viewer want from watching a video? They want answers to their problems. Obviously, you’re not giving them an answer addressing their exact problem. However, you are going to tell them in general terms how you can solve their legal issues.
Most lawyers neglect to do this, and fail to explain anything a viewer except to tell them to call them without explaining why.
4. Explain how you have helped another client with a similar problem.
Most people love stories. The story should be short, to the point and address why the story is relevant to the question and answer you describe.
5. Tell your viewer why their problem can be solved.
Your viewer is looking online for an attorney to help solve their problem. If you give them a reason to look elsewhere, they will. Simply telling your viewer to call you just because you’re a lawyer gets you nowhere. Most attorneys say that because their video producers don’t know what a potential client looks for when searching for a lawyer.
CONCLUSION:
If you want to be just like all other lawyers, then just follow the pack and do what other lawyers do in their videos. However, if you want to set yourself apart, follow my instructions and join me in the Lawyers’ Video Studio- you won’t be disappointed.
About Gerry
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 20 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. Gerry created the Lawyers’ Video Studio to help laywers get onto video. To see how he can help get you onto video call him at 516-487-8207 or by email at lawmed10@yahoo.com- he welcomes your call.
