Two years ago when attorneys started to use video to market their services I recognized that most lawyers were using video as if they were TV commercials. Even the better videos were nothing more than “Hey, come to me, because I’m a lawyer.”
I realized that a better way to use video was to educate viewers who were interested in the field of law in which I have specialized for almost 21 years now. Creating video has literally changed my life and the way I practice law.
I am a solo practitioner and have tried all the traditional forms of advertising; yellow pages, TV, newspaper, classifieds, display ads- all leading to wasted dollars. Video has allowed me to create one video that is available to a viewer looking for an attorney 24 hours a day, 7 days a week. I pay the same whether that video is watched one time or 25,000 times. That’s an incredible form of marketing. There is no other method of advertising where you can achieve a similar return on investment anywhere.
I used to think up ethical ways to try and distinguish myself from other attorneys who compete with me in New York. However, nothing compares to video. Video is the key to showing how you’re different from everyone else. You get to speak directly to a viewer who is looking for an attorney. You get to capture their attention for a few moments while explaining how you can help them.
Over the last two years I have created over 170 educational and informative videos posted to my website and video sharing sites, to help online viewers understand how lawsuits work in New York. I receive calls every single day from viewers across the country who have watched my videos, thanking me for providing useful information that nobody else provides.
My goal in creating these videos was not to become popular. Rather, my goal was to educate people who had questions about medical malpractice, wrongful death and personal injury cases here in New York. You see, the other benefit of creating a video is that once you create it, anytime a potential client has a similar question, they can watch that video without any further repetition or additional effort on my part. Create it once, have it watched thousands and thousands of times.
One video I created called “Questions Never to Ask at a Deposition” has been watched almost 30,000 times. That, in my opinion, is amazing.
When I go to legal marketing seminars, other attorneys come up to me saying how much they really like what I’ve done using video. They recognize my face and my voice because they’ve watched my videos. They feel they already know me. Importantly, I didn’t create videos to be recognized at legal seminars, but rather to educate potential clients. Being recognized is a nice side-benefit.
Video is the best tool to market yourself on the internet today. It offers the best ROI and allows a viewer to get to know you before they ever walk in the door.
Creating video is fun for me. I enjoy the video shoot and importantly, the entire post-production process where I take a rough video project and turn it into a concise, clear, pointed message that viewers want to watch to answer their questions.
For more information about how I can help you get onto video, I encourage you to explore the articles here in the Lawyers’ Video Studio. I now offer you the ability to hire me as your consultant and guide you through the video process, or hire me to do it all for you (except appear in your videos) from start to finish. Give me a call at 516-487-8207 or email me at lawmed10@yahoo.com to get you onto video. I guarantee it’ll be the best investment you can make in your marketing today.
