A judge is supposed to decide a case impartially; be the trier of facts (in non-jury trials); and arbiter of the law. Yet when deciding on whether creating attorney video is right for you, you need to become a video critic on attorney video. Why?
So that you can decide for yourself what not to do. If you’re a trial attorney, you know how important it is to observe other lawyers on trial. It’s important because you get to see not only what to do, but importantly, what not to do. Same for attorney video. You need to watch video that other lawyers have created so you can do something totally different. One of the best pieces of advice I can give you is not to follow what other attorneys are doing on video.
Go onto YouTube and search for attorneys in your specialty, in your geographic area. Then watch those videos for both the content, and the video technique. The second most important piece of advice I can give you is to ask yourself this question: “If I were searching for an attorney online and watching this lawyer video, would I call this lawyer based upon this video?”
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