Monthly Archives: July 2009

4 Reasons Lawyers Should Create Video

In this video you will learn four reasons why it is so important for attorneys to create educational and informative videos. Creating educational video is the key to getting a website viewer to cool you instead of your competitor. Having a static website is no longer sufficient to distinguish you from all of your competitors. A video allows you to distinguish yourself.

Creating attorney video allows the viewer to get to know you before they ever walk into your office. It allows the viewer to hear you, see you and begin to trust you before they even pick up the phone to call.

Watch the video to find out why you should be on video today.

(Production comment: I was taping this in the lobby of our hotel in Naples Florida. That’s why my voice is somewhat muted and I’m not loud and boisterous. I didn’t want to attract too much attention while taping. Also, you’ll notice other sounds in the background from the Lobby. So, why tape in the hotel lobby? Because it’s different; because I had some time to myself to create a video.)

Bicycle Safety Tips for New York Bike Riders and Drivers

http://www.oginski-law.com

If you bike ride you need to watch this brief video. Gerry offers practice safety advice for both drivers and bike riders here in New York.

For more information, go to Gerry’s popular and educational website, or contact Gerry personally at 516-487-8207 or by email at lawmed10@yahoo.com. He welcomes your call.

YouLaw: Texas Insurance Lawyer Gets Washed Out

I like when a lawyer gives helpful information in their title. It encourages me to click on their video. Before watching the video however, I look to the sidebar to see how they describe their video. Attorney Mark Humphreys gives limited information, but still provides his phone number and Web site for easy contact.

As soon as the video starts to play, he introduces himself. I like that and he’s off to a good start. “If you or your business has been harmed by a big insurance company, there’s a good chance we can help you make it right.” Ok, I’m listening.

“Keep in mind that insurance companies make money when they don’t pay a claim.” Interesting information. He then offers viewers five tips on what to do when your claim is denied. Even better. So what’s the problem with the video?

Click here to find out.

Technolawyer publisher and online video producer Neil Squillante has some interesting comments about this video:
“If he regularly beats insurance companies, he should have enough money for a well-tailored suit.” Read the full review to find out what he means.

When is an Attorney Video not a Video? When it's a Slide Show


I see people creating attorney “videos” with nothing more than a slide show with accompanying audio. Many times these glorified slide shows don’t even show a picture of the attorney who is talking. Instead, they show photos of crashed cars, people in wheelchairs, the outside of a hospital, an ambulance or a police car.

If you really want to create a bond with your website viewer, you’ll skip the slide show and create a real, honest-to-goodness video of yourself. Using a real camcorder.

A viewer does not want to see non-descript photos, with some voice in the background. They want to see the lawyer, they want to hear the lawyer, and they want to feel confident that you know what you’re talking about. A slide-show animation with your voice in the background just doesn’t cut it.

Your best bet? Use the web to your advantage. Use the video; use the audio; and give your viewer what they want to see and hear. Doing that will far surpass any slide show.

When is an Attorney Video not a Video? When it’s a Slide Show


I see people creating attorney “videos” with nothing more than a slide show with accompanying audio. Many times these glorified slide shows don’t even show a picture of the attorney who is talking. Instead, they show photos of crashed cars, people in wheelchairs, the outside of a hospital, an ambulance or a police car.

If you really want to create a bond with your website viewer, you’ll skip the slide show and create a real, honest-to-goodness video of yourself. Using a real camcorder.

A viewer does not want to see non-descript photos, with some voice in the background. They want to see the lawyer, they want to hear the lawyer, and they want to feel confident that you know what you’re talking about. A slide-show animation with your voice in the background just doesn’t cut it.

Your best bet? Use the web to your advantage. Use the video; use the audio; and give your viewer what they want to see and hear. Doing that will far surpass any slide show.

Smart Marketing Tips by Mark Merenda

Today’s video is an interview with Mark Merenda, president of SmartMarketing for attorneys. I had a chance to talk with Mark while vacationing with my family in Naples last week. I was impressed with his marketing strategies that he uses to help attorneys market themselves. Impressively, SmartMarketing has the reach and capability to help attorneys across the country, and not just in Florida. Watch the video to learn some of the best marketing tips by expert Mark Merenda.

For more Smart Marketing strategies that you can use in your practice, contact Mark at 239-403-7755 or by email at mark@smartmarketingnow.com.

Testimonials

I was on vacation in Fort Lauderdale and shot a spot. I used a Dslr and a digital tascam, I am reviewing Gerry's course. New years' resolution: get busy! I recommend Gerry to everyone. Doing it yourself is very time consuming. I just got a call, the caller is from Texas and he chose me because he felt like he knew me. I have just scratched the surface, cheers Gerry, happy new year, you are inspirational.


Joel Denning