I see people creating attorney “videos” with nothing more than a slide show with accompanying audio. Many times these glorified slide shows don’t even show a picture of the attorney who is talking. Instead, they show photos of crashed cars, people in wheelchairs, the outside of a hospital, an ambulance or a police car.
If you really want to create a bond with your website viewer, you’ll skip the slide show and create a real, honest-to-goodness video of yourself. Using a real camcorder.
A viewer does not want to see non-descript photos, with some voice in the background. They want to see the lawyer, they want to hear the lawyer, and they want to feel confident that you know what you’re talking about. A slide-show animation with your voice in the background just doesn’t cut it.
Your best bet? Use the web to your advantage. Use the video; use the audio; and give your viewer what they want to see and hear. Doing that will far surpass any slide show.
