Monthly Archives: June 2009

YouLaw: Angry Lawyer Beams Up to Courtroom to Discuss Father’s Rights

In today’s review I critique a video of an attorney who invades your personal space. He gets a little too close for comfort.

The opening scene reminds me of the original Star Trek TV show when Captain Kirk is beamed aboard the Enterprise. Attorney Schlissel magically appears out of thin air. As he explains how father’s rights are so important, he begins to get in your face, and not in a nice way. He turns aggressive. He begins to point his finger. He raises his voice as if his righteous indignation is reason enough to justify calling him.

Click here to read the rest of the review.

How Long Will My Injury Lawsuit in New York Take?

Listen in as Gerry Oginski, an experienced New York medical malpractice and personal injury trial lawyer explains how long your lawsuit may take. Find out what takes so long and what has to happen in order to tell the Court that your case is ready for trial. Continue reading

Why Aren't You Different?


I met an attorney yesterday who told me that his sole method of advertising was to run a 30 second television commercial. He advertised on network television mostly in the evening and during the nighttime hours. When I asked him how he differentiated his commercial from any other lawyer commercial, he looked at me questioningly and responded “I guess I don’t.”

I had a chance to view this attorney’s 30 second commercial last night and could find no compelling reason why an injured victim would call this particular lawyer over any lawyer who practices personal injury Law in New York.

What’s the take-home message?

You must give a potential client a reason to call you. Simply saying that you are a lawyer running a commercial is meaningless in today’s age of video, face book, twitter, my space and other social networking online. In my opinion, you must explain to the viewer how you are different from all the other lawyers out there.

As a reminder, you are never to compare yourself to any lawyer or law firm. Distinguish yourself by explaining how you can help people with legal problems. Explain how you helped people in the past. Importantly, make sure what you say comports with your state ethics rules.

Why Aren’t You Different?


I met an attorney yesterday who told me that his sole method of advertising was to run a 30 second television commercial. He advertised on network television mostly in the evening and during the nighttime hours. When I asked him how he differentiated his commercial from any other lawyer commercial, he looked at me questioningly and responded “I guess I don’t.”

I had a chance to view this attorney’s 30 second commercial last night and could find no compelling reason why an injured victim would call this particular lawyer over any lawyer who practices personal injury Law in New York.

What’s the take-home message?

You must give a potential client a reason to call you. Simply saying that you are a lawyer running a commercial is meaningless in today’s age of video, face book, twitter, my space and other social networking online. In my opinion, you must explain to the viewer how you are different from all the other lawyers out there.

As a reminder, you are never to compare yourself to any lawyer or law firm. Distinguish yourself by explaining how you can help people with legal problems. Explain how you helped people in the past. Importantly, make sure what you say comports with your state ethics rules.

Ken Hardison Interviewed Gerry Oginski about Video for Lawyers


Ken Hardison

North Carolina Personal Injury attorney Ken Hardison and President of the Personal Injury Lawyers Marketing and Management Association interviewed Gerry about why video for lawyers is so important. When the audio podcast is available I’ll post it here.

"How Lawyers Can Use Video Effectively"

Just had an article published (June 2009 edition) in the Nassau Lawyer titled “How Lawyers Can Use Video Effectively.”

Why Jurors in New York Should Be Allowed to Twitter

Find out why Gerry Oginski, an experienced New York medical malpractice and personal injury trial attorney believes that jurors in NY should be allowed to twitter during a trial. Currently, jurors are not allowed to talk to each other about the case until after they have received legal instructions from the judge. Likewise, attorneys and the litigants are also prohibited from talking to the jurors. Twitter allows us to see what a juror is thinking about the testimony. Watch the video to learn more. Continue reading

Nobody Cares About You Online

Seth Godin repeats something I have been saying for a long time:
“Nobody cares about you” when watching your video. Instead, they want to know how you can help THEM. Understand this concept and it will change the way you create video.

Marketing Guru Ben Glass Interviews Attorney Gerry Oginski


If you’re not familiar with Ben Glass’s system of educational based marketing, you’re missing out on the best form of marketing for attorneys.

In this audio replay, Ben Glass interviews Gerry Oginski and asks why video for attorneys is so important. Listen to this interview as Gerry explains how video creates trust, establishes you as an expert and importantly, viewers get to see and hear you.

Listen to the interview, then join me here on this blog for frequent tips about video for lawyers, and also on Facebook in the Lawyers’ Video Studio.

3 Reasons You Won't Hire Me

Learn the 3 reasons you won't hire me as your New York Medical Malpractice or Personal Injury Trial Lawyer. If you think the title of the video is a bit odd, you're right. Watch the video to find out why. Continue reading

Testimonials

New York Attorney Gerry Oginski is the leading expert on creating lawyer videos. He is the uncontested master of using video to generate new business for lawyers.

Larry Bodine
Lawyers.com