Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
Here’s another blooper in a series of attorney Bloopers. Gerry just can’t get the words out correctly.
To contact Gerry, call him directly at 516-487-8207, or by email at email@example.com. He welcomes your call.
Ron Kramer of The Kramer Law Group in Utah creates an “out-of-the-box” way to teach us about the time limit to bring a lawsuit for personal injury in Utah.
The setting is the front seat of an attorney’s car. The camera is somehow placed on the dashboard. Kramer appears to be parked somewhere and has a few minutes to spare; hence the quick and dirty video about the time limit to bring a personal injury or medical malpractice lawsuit in Utah. However, 37 seconds into the video we are rudely interrupted by a tinny sounding voice saying “Thank you for choosing (something I can’t hear) can I help you?” The attorney says to the camera “Umm one second,” then proceeds to turn and lean out his open window and give this woman his order: “Can I get a large 32 oz Dr. Pepper please?”
As Technolawyer editor Neil Squillante says, no self-respecting lawyer drinks diet Dr. Pepper!
To read the full review, click here.
I am amazed at the volume of traffic on Twitter about people who market to attorneys, and attorneys who actively market using the same old screaming method and jargon found in 30 second TV commercials that lawyers have always used.
Here are some examples as of 6/24/09
“Lawyer marketing with Twitter”
“Lawyer marketing with Facebook and MySpace”
“Injured? Call me”
“The Little Black Book” of lawyer marketing”
“A Lawyer’s Guide to Creating a Marketing Habit in 21 Days”
“Should Your Firm be Tweeting? Social Media Marketing 101 4 Attorney Marketing Online”
“New York personal injury lawyer marketing (press release)”
I don’t get it. If all these lawyers are busy marketing to potential clients, who is left to practice law and work on cases that are already active?
I also don’t understand why these lawyers who are actively promoting themselves continue to shout the same annoying message that have turned off the public for years. Stop yelling about your services. Instead, tell your viewers how you have helped others. Then, when you’ve done that, put it in a video.
Every lawyer has a website now (or at least they should).
Every lawyer has a blog now (or at least they should).
Every lawyer is getting into Twitter (or at least they should).
Every lawyer is on Facebook (or at least they should).
Every lawyer is on MySpace (or at least they should).
Every lawyer is on LinkedIn.
Every lawyer is on Avvo.
Every lawyer has a Google Alert for their name.
Here’s my question…
If every lawyer is doing the same thing, how do you distinguish yourself from your competitors? More importantly, how does a viewer looking for an attorney online choose one lawyer over another if everyone is basically the same?
The best way distinguish yourself is with video.
Video allows a viewer to get to know you, see you and begin to trust you before ever walking through your door.
If you are an attorney who works in the NY Metropolitan area and wants to distinguish yourself from the crowd, give me a call. I can get you onto video. Call me at 516-487-8207 or by email: firstname.lastname@example.org.
See you on video!
In today’s review I critique a video of an attorney who invades your personal space. He gets a little too close for comfort.
The opening scene reminds me of the original Star Trek TV show when Captain Kirk is beamed aboard the Enterprise. Attorney Schlissel magically appears out of thin air. As he explains how father’s rights are so important, he begins to get in your face, and not in a nice way. He turns aggressive. He begins to point his finger. He raises his voice as if his righteous indignation is reason enough to justify calling him.