Monthly Archives: March 2009

Why a Thank You Card Can Make a Better Video


How can a “Thank You” card from a clothing store help you market your practice?
How can a “Thank You” card help you create a better video?

Yesterday my wife received a very pretty “Thank You” card from a fancy store where she had purchased some ladies accessories. (She still won’t tell me what she bought). The card was written by the assistant manager and had a personal handwritten thank you inside. I immediately wondered what she had bought that would have triggered a personal thank you card from the assistant manager of this well-known store. I’m almost afraid to look at my credit card.

Since when does a manager of a store take time out of their day to write a customer a thank you card? I’ve never heard of that.

Guess what? It had the desired effect- on me anyway. It tells me that in this economic climate this manager felt my wife’s purchase was so important to warrant a personal card. I have since learned that this purchase was a small gift for a friend, and nothing outrageous. Whew. That’s a load off my mind.

So how can this help you make a better video? Simple. Thank… Continue reading

Botched Gallbladder Surgery

Listen in as Gerry Oginski, an experienced New York medical malpractice and wrongful death trial lawyer practicing law in Brooklyn, Bronx, Queens, Manhattan, Long Island, Staten Island, Nassau & Suffolk describes what happened to a man who had laparoscopic gallbladder surgery that was botched. Find out how the surgeon failed to recognize that he clamped and cut off the common bile duct leaving nowhere for the bile to go. Had he recognized the mistake during the initial surgery, learn what he could have done to prevent this patient from having major abdominal surgery. Watch the video to learn more. Continue reading

Nerve Injury Results in $1 Million Settlement

http://www.oginski-law.com

Listen in as Gerry Oginski, an experienced New York medical malpractice and wrongful death trial lawyer practicing law in Brooklyn, Bronx, Queens, Manhattan, Long Island, Staten Island, Nassau & Suffolk describes what happened to a young man who walked into a hospital with a dislocated shoulder and walked out with permanent injuries to his hand and arm.

Find out how doctors at a local emergency room here in New York failed to recognize neurological signs that suggested the patient needed immediate attention. Watch the video to learn more.

For more information about medical malpractice, wrongful death or negligence cases in New York, go over to Gerry’s informative website, or call Gerry personally to answer your legal questions at 516-487-8207. He welcomes your call.

The Law Office of Gerald M. Oginski, LLC

25 Great Neck Rd., Ste. 4

Great Neck, NY 11021

516-487-8207

Another Law.com Article-Attorney Video Tips-Cameras

So you want to jump on the video bandwagon and start creating video? Well, here you go.

Just click “Record” on your webcam and start talking about what a great attorney you are. Then click “Upload to YouTube” and you’ll be an instant celebrity, overnight.

To read the full article about video cameras and equipment I use, click here.

Who Wants To Spend $47,783 To Distinguish Yourself?

The “cost” to distinguish yourself for a one-time display ad in the June 2009 edition of New York magazine that profiles Personal Injury Litigators is $47,783 for the early bird offer. If you wait, your cost will be $53,092.

I received today in the mail a special advertising pitch that will appear in New York magazine in conjunction with the New York Law Journal. I was fascinated to read their pitch to attorneys to get in now. Here’s part of their pitch:

“This is your time to let the readers of New York magazine know about your victories and achievements-to stand out from your competition-to let the public know that if they’re injured, your firm is the one to turn to. This is a special advertising section in which you can tell your firm’s story, your way.”

In my opinion, the pitch should read, “This is your chance to part with your hard-earned dollars to show the world how great you are with a one-time fancy display ad.”

The early birds get a tremendous discount.
A full-page profile costs $27,717; a half-page profile costs $16,918; a third-page display costs $11,045 and a ‘key attorney profile’ costs only $6,165.

The pitch… Continue reading

Gerry’s Video Tip of the Day (or night)

Don’t shoot your video in front of your beautiful office window.

Why not?

Your camera doesn’t know what to focus on. It doesn’t know what’s light or dark. When you have a bright source of light from outside, it makes everything inside look extremely dark. The better practice is to close your window shades and put up a drape or curtain to give you an even, textured background.

Gerry’s Video Tip of the Day (or night)

Do not use your $20 webcam to create your attorney video. The quality will stink; the video will be poor; and the lighting will be awful.

The worst video I ever made was my first one. My kids still joke about it. “Dad, you look like a bobblehead.”

“Dad, the lighting is terrible.”
“Dad, the sound is awful.”

Looking back now, they’re right. I used my built-in webcam to tape my first-ever internet video. However, I was so eager to get onto video, I felt I had to do something!

Believe it or not, this ‘terrible’ video has actually done well in the search engine rankings. That’s why I’ve kept it up. Quality-wise it stinks.

Gerry's Video Tip of the Day (or night)

Calibrate your white balance.

Before even starting to shoot your video, make sure you set this. It takes all of 10 seconds. If you don’t do it, all of your colors will be off and you will look extremely dark.

Get a white posterboard at Staples or Costco. Total cost: $1.49. Put it on the seat where you’ll be shooting your video. Zoom in so only the white posterboard is visible in the viewfinder. Press “White Balance” and then lock that setting (if your camera has a lock setting). Zoom out, and you’re ready to start. What you have done is told your camera what is really white. It adjusts all other colors accordingly.

If you neglect this step, you will waste hours and not realize it till you edit your videos. DO NOT RELY ON THE AUTOMATIC WHITE BALANCE SETTING. It is not reliable.

Gerry’s Video Tip of the Day (or night)

Calibrate your white balance.

Before even starting to shoot your video, make sure you set this. It takes all of 10 seconds. If you don’t do it, all of your colors will be off and you will look extremely dark.

Get a white posterboard at Staples or Costco. Total cost: $1.49. Put it on the seat where you’ll be shooting your video. Zoom in so only the white posterboard is visible in the viewfinder. Press “White Balance” and then lock that setting (if your camera has a lock setting). Zoom out, and you’re ready to start. What you have done is told your camera what is really white. It adjusts all other colors accordingly.

If you neglect this step, you will waste hours and not realize it till you edit your videos. DO NOT RELY ON THE AUTOMATIC WHITE BALANCE SETTING. It is not reliable.

Gerry's Video Tip of the Day (or night)

Get your secretary or paralegal to do a video too.

Transparency on the internet is very important. Show a viewer how your secretary helps get your work done. Show their work space. Have your secretary explain why she likes working at your firm and how she interacts with your clients. Viewers eat this up! They love to see real people working and how those people help others.

Testimonials

Gerry-- This is truly one of the BEST videos explaining this little known fact I have EVER seen produced by a personal injury attorney! Well done!

Stephen Fairley
Rainmaker Institute