Why a Thank You Card Can Make a Better Video

How can a “Thank You” card from a clothing store help you market your practice?
How can a “Thank You” card help you create a better video?

Yesterday my wife received a very pretty “Thank You” card from a fancy store where she had purchased some ladies accessories. (She still won’t tell me what she bought). The card was written by the assistant manager and had a personal handwritten thank you inside. I immediately wondered what she had bought that would have triggered a personal thank you card from the assistant manager of this well-known store. I’m almost afraid to look at my credit card.

Since when does a manager of a store take time out of their day to write a customer a thank you card? I’ve never heard of that.

Guess what? It had the desired effect- on me anyway. It tells me that in this economic climate this manager felt my wife’s purchase was so important to warrant a personal card. I have since learned that this purchase was a small gift for a friend, and nothing outrageous. Whew. That’s a load off my mind.

So how can this help you make a better video? Simple. Thank your viewer for watching. Thank them for the time they’re taking to listen to you. A “personal” thank you will do wonders for making your viewer feel special. Look them in the eye (the camera lens) and say “Thank you for taking a few minutes of your day to learn about lawsuits like these.”

It will make all the difference.