Monthly Archives: March 2009

Lawyers Learn a Thing or Two from Jewelry Salesman


How do stores all selling the same thing distinguish themselves? I was in St. Maarten on vacation last week walking through shoppers paradise in Phillipsburg. One store after another. All trying to sell you rings, bracelets, watches, sunglasses, and designer handbags. How do they set themselves apart if they all have pretty much the same thing?

Sure the stores are decorated differently. Sure the salesman follows you like a hawk. Sure they offer you a soda or beer to encourage you to stay awhile. But, after coming here for many years, I began to notice something that most attorneys fail to recognize in their attempt to get new clients.

It’s the personal service, not just “Hi, where are you from?” or “What ship are you one?” or “Where are you staying on the island?”

It’s the value the salesman adds by trying to educate his customer.

A typical salesman wants sells you something. A smart salesman educates you about what he sells. A really smart salesman educates and then tells you about his family and why having an expensive pen in addition to that magnificent watch is what you really need. That sets him apart from his colleagues.

If you… Continue reading

Attorney Video Tips: Sound Equipment

In this article published at Law.com Technology section, I delve into the sound equipment I use to create my attorney videos. Importantly, I discuss how important having a good microphone is. Click here to read the full article at Law.com. (It’s a good read, even if I wrote it).

YouTube for Lawyers?

Take a look at Gina Rubel’s insightful article at Law.com where she investigates whether YouTube is the right place for lawyers. Believe it or not, I’m quoted in the article. Even if I had not been quoted in the article, Gina gives lawyers good reasons to use YouTube to get their marketing message out.

Have you created video yet? If not, why not?

Do you need help creating your video? Looking for the “right” message on video, but don’t know how to do it? Call me. I can help get you on video and teach you how it is the best return on investment anywhere.

Click here to read Gina’s article in full at Law.com.

Attorney Nostrils and Ceiling Lights a No-No; Video Review

“Attorney Nostrils and Ceiling Lights a No-No.” Another YouLaw video review by Gerry Oginski. Click here at Technolawyer Blog to watch the video and see the full review. You don’t want to miss this.

Should Lawyers Use YouTube?

Attorney Gina Rubel asks the question in a series that examines social networking for lawyers. I’m pleased to say that Gina used a quote from our email discussion about how important YouTube can be for lawyers who create educational video.

Here’s the first paragraph of her blog post:

“Friday, March 20, 2009

To friend or Not to Friend – Social Media for Lawyers — Part 5: YouTube for Lawyers
As of mid-March, YouTube ranked No. 4 among the top U.S. Web sites according to Alexa.com. YouTube is described as “the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience.” The site says it “allows people to easily upload and share video clips on www.YouTube.com and across the Internet through Web sites, mobile devices, blogs, and e-mail.” YouTube hosts more than 150 million videos.

Do lawyers really use YouTube?”

To read the full article, click here.

Gerry's Attorney Video Tips at Law.com- This Week: Lighting

Attorney Video Tips: Lighting
By Gerry Oginski, Esq.
Special to Law.com
March 19, 2009

Some attorneys think that if they shoot a video in their office, the lighting will look good. Others think that because they have a nice corner office with big windows and a great view that shooting their video in front of the big picture window will show how important they are with a corner office and nice view. Still other attorneys feel that creating dark shadows improves their credibility when discussing their area of law by creating a mood.

To read the full article, click here.

Gerry’s Attorney Video Tips at Law.com- This Week: Lighting

Attorney Video Tips: Lighting
By Gerry Oginski, Esq.
Special to Law.com
March 19, 2009

Some attorneys think that if they shoot a video in their office, the lighting will look good. Others think that because they have a nice corner office with big windows and a great view that shooting their video in front of the big picture window will show how important they are with a corner office and nice view. Still other attorneys feel that creating dark shadows improves their credibility when discussing their area of law by creating a mood.

To read the full article, click here.

YouTube Web Service That Will Shock You


I thought I’d seen everything online. I also thought I was a savvy Internet marketer, until I received an e-mail about two new websites today that will shock you.

I received an e-mail from someone who had watched one of my educational attorney videos on YouTube. He was promoting a company that he claims to have used in order to increase the number of views that YouTube logged each time his video was watched. The website is http://tubeviews.net. I was curious, so I decided to check it out. I was stunned. No, shocked is a better word. This website guarantees that if you pay them $29.99, they guarantee 20,000 YouTube views. If you want 50,000 YouTube views your cost is $64.99. They guarantee 500,000 YouTube Channel Views for
only $320.99

Even more astonishing was that this company promised to provide a certain number of ratings to each of your YouTube videos that you paid for. I was even further amazed to learn that this company will provide generic comments about how good your video is, provided you pay a fee. For 50 video ratings the cost is $30.99. For 200 ratings the cost is $105.99. If you want them to… Continue reading

Seth Godin: The difference between PR and publicity


Most PR firms do publicity, not PR.

Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego.

But it’s not PR.

To read the full blog post, click here.

YouLaw review: Lawyer Warns About Facebook and Twitter Admissions

The other day on Twitter someone commented on this video by Lee Rosen of the Rosen Law Firm about whether your posts on Twitter and Facebook can be used against you in a divorce proceeding. Having become an avid fan of Twitter and Facebook I was intrigued.

I have to say I was very impressed. The initial graphic of his law firm’s logo, subtle introductory music, and stark black background made this video stand out from most other attorney videos I’ve seen.

“Can your Facebook, Twitter, and email communications be used against you in a divorce?” he says to start the video. Direct. To the point. Clearly an educational message that his intended audience wants to learn about.

Click here to read the full article.

Testimonials

I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA