Change your clothes!
Why change your clothes when doing video? Not for the reason you’d expect.
For those lawyers who will create multiple videos during one video shoot session, I strongly suggest changing your clothes midway during your video shoot.
Why? Because viewers get tired of seeing the ‘same-old’ stuff. If you’re wearing the same suit and tie for the last 6 video clips. Just change your tie. Otherwise, everything looks the same, especially when your videos all show up in a video scroll box on YouTube or some other application.
Keep it fresh by changing something: The background, your tie, a different color shirt. Anything.
Your content may be great, but if you don’t think about the intangibles, I can assure you, a savvy viewer looking for a lawyer will.
