Just published article #4 in a series of tips to help lawyers understand how to create online video. Importantly, in these series of articles, I discuss not just what to put in your lawyer videos, but more importantly, what not to do.
Today’s article discusses how long to make your videos and also what type of headlines to use.
“Practice Tip No. 4: Keep your video short, but not too short, and not too long.
“What does that mean?”
It means you want it longer than a useless 30-second commercial. It means you want it longer than one minute. It means you need enough time to convey the information that your viewer needs, whether that takes two minutes or five to six minutes.”
Click here to read the rest of my article.
