Just published article #3 in a series of tips to help lawyers understand how to create online video. Importantly, in these series of articles, I discuss not just what to put in your lawyer videos, but more importantly, what not to do.
“What 99 percent of attorneys do not include in their videos: Information!
[This is the million-dollar video tip.]
In case you haven’t realized it, we’re in the Internet age. It is the information age. Potential clients go online to get, yes, you can say it, come on, say it with me: “information.” The more information you can give them, the greater chance you will have to be seen as the expert in your field of law. They get to know you through your informative video. By the time they are done watching your video, you have educated the viewer, and he or she will likely have more questions to ask about their particular matter.”
To read the full article, click here.
