Monthly Archives: February 2009

Gerry's Video Tip of the Day (or night)

If you think your legal credentials are important to an online viewer, you’re wrong.

A visitor searching for an attorney usually assumes that each lawyer has graduated law school and passed the bar.

The only question a viewer wants to know is: CAN YOU SOLVE MY LEGAL PROBLEM?

If you can help answer their unasked question with an attorney video, they are much more likely to call you than your competitor down the street.

Have a great day!

Gerry’s Video Tip of the Day (or night)

If you think your legal credentials are important to an online viewer, you’re wrong.

A visitor searching for an attorney usually assumes that each lawyer has graduated law school and passed the bar.

The only question a viewer wants to know is: CAN YOU SOLVE MY LEGAL PROBLEM?

If you can help answer their unasked question with an attorney video, they are much more likely to call you than your competitor down the street.

Have a great day!

How To Distinguish Yourself With Video

Gerry just published another helpful article on creating attorney video on Ezinearticles.com.
Click here to read the full article.

Another YouLaw Review by Attorney Gerry Oginski-My Law Firm Is Better Than Your Law Firm

For this week’s column, I searched for a law firm video to review to point out what you should never do. It didn’t take long to find one. Don’t watch this video for the quality; it’s a well-made video clip. Don’t watch this video for the lighting technique; it’s good. Don’t watch this video because the sound is poor; it isn’t. Watch this video because it violates the cardinal sin of criticizing another lawyer by name [which] could get you sanctioned.”

Click here to read the review. You don’t want to miss this one.

Gerry’s Video Tip of the Day


Change your clothes!

Why change your clothes when doing video? Not for the reason you’d expect.

For those lawyers who will create multiple videos during one video shoot session, I strongly suggest changing your clothes midway during your video shoot.

Why? Because viewers get tired of seeing the ‘same-old’ stuff. If you’re wearing the same suit and tie for the last 6 video clips. Just change your tie. Otherwise, everything looks the same, especially when your videos all show up in a video scroll box on YouTube or some other application.

Keep it fresh by changing something: The background, your tie, a different color shirt. Anything.

Your content may be great, but if you don’t think about the intangibles, I can assure you, a savvy viewer looking for a lawyer will.

Lawyers’ Video Studio Group Now on Facebook!


Gerry started the group, Lawyers’ Video Studio on Facebook. To participate or join, all you need to do is be on Facebook.

Come join in to learn about helpful tips for lawyers who are creating online video. I guarantee you’ll learn something new!

Click here for the FB link the group.

Video Marketing Guru Helps Lawyers Create Online Video

Wow! EsqBlog.me gave me a great intro to the article I just wrote about at Law.com:

“Video marketing guru Gerry Oginski rounds out his series of tips toward a better attorney video: keep your video short, but not too short, and use interesting headlines. But the key is to get in on the ground floor now and don’t wait for your competitors to learn how to do videos.”

Another Law.com Article To Help Lawyers Create Their Videos

Just published article #4 in a series of tips to help lawyers understand how to create online video. Importantly, in these series of articles, I discuss not just what to put in your lawyer videos, but more importantly, what not to do.

Today’s article discusses how long to make your videos and also what type of headlines to use.

“Practice Tip No. 4: Keep your video short, but not too short, and not too long.

“What does that mean?”

It means you want it longer than a useless 30-second commercial. It means you want it longer than one minute. It means you need enough time to convey the information that your viewer needs, whether that takes two minutes or five to six minutes.”

Click here to read the rest of my article.

Did This Firm Hire the Godzilla Film Crew?

Another YouLaw review by Gerry Oginski!

“Read My Lips (Since My Video Didn’t Sync Properly)

Military criminal defense attorney Michael Waddington of Gonzalez & Waddington serves up some heady practical advice in his straight-talking video that turns to mush.

Attorney Michael Waddington is the brute squad (see The Princess Bride) with a smile. I like his videos. I like his direct eye contact. I like the effort he makes to inform viewers about his area of law. He answers commonly asked questions, and does it in a friendly style. He’s down to earth.

But this video turns to mush about 40 seconds into it.”

“Lawyer, journalist, and legal media consultant Robert Ambrogi says: “This military defense lawyer may have a good point to make about conflicts, but his video deserves a court martial.”

Click here to read the full review to find out why.

The difference between a show and a story

Here’s a great simple post by internet blogger Seth Godin. It’s a short but important story for all lawyers looking to create video to attract potential clients to their office.

“The Super Bowl hype is blissfully long gone, and lazy media outlets can no longer reprint press releases and dissect multi-million dollar wastes of time and money.

The lesson of these ads is simple. Putting on a show is expensive, time-consuming and quite fun. And it rarely works.

The Gatorade commercial, or the guy clipping his toenails or someone throwing a rock through a vending machine… it’s all show biz, it’s not marketing.”

Go to Seth Godin’s blog here to read the full post.

Testimonials

The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman