1. Viewers get to see you.
Think about why you watch TV. You like to see action. You like to observe. While articles are always good, they simply do not have the same effect as a personal video that a viewer can watch to decide for themself whether you are the attorney they should call.
An educational video will distinguish you from all of your competitors. Guaranteed.
2. Viewers get to hear you.
A potential client that sees you and hears you starts to become familiar with you. It’s the same reaction people get when they see a celebrity or TV personality when walking down the street. They feel as if they already know them. They’ve watched them on TV. They’ve “seen” them while in their homes and bedrooms watching TV. Now when they see that individual in person, they think they already know them.
Familiarity breeds trust. With your educational video tips that’s exactly what you strive for. A website viewer who is already familiar with you; your style; your mannerisms, will, all other things being equal, want to call you instead of a faceless law firm.
3. Viewers get to see how confident you are.
There are some things text cannot convey. Portraying confidence is one of them. Unless you have client testimonials describing in detail how confident you are, there is simply no better way for a viewer to see your expertise in action- short of coming into your office for an appointment.
4. Viewers learn about how you can help them.
Keep in mind that a website viewers want to learn how you can help them. They really do not want to know how great you think you are. So…give the viewer what he wants! An educational video that teaches the process of how lawsuits work. Nobody teaches them this information. Guess what? It’s not a secret. However, most lawyers want the potential client in their office first, and then tell them all the “secrets” of how lawsuits work.
The common thinking is that is the way to get the client to sign up with you, by showing how knowledgeable and experienced you are. OK- that’s fair. However, the online viewer looking for a lawyer will go elsewhere if you cannot distinguish yourself from your competition.
5. Video is much more compelling than text.
Here’s the problem: Everyone has basically the same credentials. The practicing lawyers all went to law school. They all passed the bar exam. They all passed the character and fitness committee in New York. Every law firm has a website. Every firm has photos on it. So how are you different?
The answer is video.
Here’s my call to action:
As a practicing medical malpractice, wrongful death and personal injury lawyer practicing in the New York metropolitan area, I can help get you on video. I’ve created over 120 educational videos for my website and my video blog. These videos, together with my educational website account for over 1/2 the calls to my office.
To learn more about how video can help you, and how I can get you on video, call me personally at 516-487-8207. I look forward to your call.
