Monthly Archives: December 2008

Great Neck lawyer turns to Web video marketing


Here’s an article that Newsday just did today on how I use web video marketing in my practice.

It’s a quick read and very informative.

Click here for the article.

Give it Away For Free-You'll Get Better Paying Clients

I saw a great marketing tool today in action while on vacation in Florida.

My six-year-old son jumped into the pool and a moment later, came up for air excitedly telling me that “Daddy, there’s a scuba diver in the pool!” He eagerly went into the deep end and watched the scuba diver in 11 feet of water. A few minutes later of treading water, my son popped his head up above water and exlaimed “Dad, the diver is playing with me!”

A few minutes later the scuba diver came over to the shallow end of the pool, and asked my son if he wanted to see something cool. Of course, you know the answer. What did he show him? Out of all the scuba gear he had by the side of the pool, he reached in and pulled out a pair of swim fins- just the right size for my son. The smile on my son’s face was a mile wide. Then he reached into another bag of goodies and pulled out a face mask. You could see my son waiting with anticipation while the diver put a kid-sized mask over his head and adjust it properly. After he… Continue reading

Give it Away For Free-You’ll Get Better Paying Clients

I saw a great marketing tool today in action while on vacation in Florida.

My six-year-old son jumped into the pool and a moment later, came up for air excitedly telling me that “Daddy, there’s a scuba diver in the pool!” He eagerly went into the deep end and watched the scuba diver in 11 feet of water. A few minutes later of treading water, my son popped his head up above water and exlaimed “Dad, the diver is playing with me!”

A few minutes later the scuba diver came over to the shallow end of the pool, and asked my son if he wanted to see something cool. Of course, you know the answer. What did he show him? Out of all the scuba gear he had by the side of the pool, he reached in and pulled out a pair of swim fins- just the right size for my son. The smile on my son’s face was a mile wide. Then he reached into another bag of goodies and pulled out a face mask. You could see my son waiting with anticipation while the diver put a kid-sized mask over his head and adjust it properly. After he… Continue reading

CREATING ONLINE VIDEO FOR LAWYERS- Part 9


By Gerry Oginski, Esq.

Some incredible views

Take a look at a video I created a year ago titled

Questions Never To Ask At a Deposition
Views: More than 12,000
???
The “views” represent the number of times this video has been viewed on Yahoo. That’s twelve thousand views! That’s amazing. No, I did not click on the video 11,999 times.

Here’s another video I created titled
NY MEDICAL MALPRACTICE-Failure To Diagnose Brain Tumor

The key to creating an interesting video is to understand what a potential client wants to know.

Here’s a list of some other videos I created:

Bus Accidents in New York- The Straight Truth
Queens Bicycle Rider Hit At a T Intersection-NY Accident Attorney Explains
Car Accidents & Quick Settlement Offers-The Straight Truth
Unnecessary Hysterectomy-NY Medical Malpractice
NEW YORK MEDICAL MALPRACTICE-Misdiagnosed Heart Attack
NY MEDICAL MALPRACTICE-Breast Cancer Misdiagnosed
NY ACCIDENT LAWYER-Trip & Falls; The Straight Truth
NEW YORK ACCIDENT LAWYER-Bicycle Accident; Straight Truth
NEW YORK ACCIDENT LAWYER-Proving Damages; The Straight Truth
NY MEDICAL MALPRACTICE-Why Most Victims Don’t Recover a Dime; The Straight Truth

As of this writing, I have created, produced and uploaded over 130 educational video clips for viewers to my website and my video… Continue reading

CREATING ONLINE VIDEO FOR LAWYERS- Part 8

By Gerry Oginski, Esq.

Look back at the history of attorney advertising

In the ‘olden days’ the only way to get new clients was to hope someone walked into your storefront office. Then you hoped someone you knew would refer someone in need of an attorney. You took potential clients to lunch; played golf with them; went to networking meetings; handed out your business card, all with the ‘hope’ and expectation that someday, if someone needed your legal accumen, you would be the one and only lawyer they would call. This method worked for some.

Then in the early 70’s came attorney advertising. Most lawyers thought it was ‘vulgar’ and beneath them to advertise such a noble calling. Only those ‘ambulance chasers’ needed to advertise. It was beneath other ‘White Shoe’ lawyers to ever advertise that they were available to represent the down-trodden.

The dawn of attorney advertising went from television to radio to yellow pages to billboards, newspapers and classifieds. Each method of advertising was very expensive and usually a one-time thing. Once that newspaper was finished, your advertising dollars evaporate. Once that TV ad was done screaming “HAVE YOU BEEN INJURED IN AN ACCIDENT? IF SO, CALL ME…blah,… Continue reading

CREATING ONLINE VIDEO FOR LAWYERS- Part 7


By Gerry Oginski, Esq.

SOME LAWYERS ARE WORRIED AND SCARED TO GIVE AWAY FREE INFORMATION

I have spoken to lawyers who feel that they need to hold onto their legal secrets and only want to release those precious secrets if the potential client comes into their office and pays them a consultation fee. A trusts and estates attorney told me that it is her policy not to talk to anyone on the phone about their problems. Instead, she makes these potential clients make an appointment to discuss their legal issues. This way, she makes sure they pay a hefty consultation fee before giving any information away. “I don’t give free consultations like you do in accident and injury cases,” she told me. Those same lawyers do not want to give any information away for free for fear that a potential client may rely on the information to their detriment, or for fear of losing a consultation fee.

That way of thinking is so contrary to the internet’s purpose. It’s penny wise and pound foolish.

Think about this:
As a lawyer, your job is to provide information. Every day you give information and determine how the facts that a client gives… Continue reading

CREATING ONLINE VIDEO FOR LAWYERS- Part 6

By Gerry Oginski, Esq.

HOW I LEARNED TO CREATE ONLINE VIDEO

In the Spring of 2007 I decided I was not going to pay tens of thousands of dollars to put video on my website and online. I realized there was a better way. Do it myself. Instead of simply hiring a website company to create video for me and take every last penny of my advertising budget, I thought I could learn enough to create online video on my own.

I spent the next six months researching everything I could about online video. I learned about lighting and sound production. I learned about the different cameras and equipment. I learned about video editing software and what I would need to create multiple and frequent videos.

In the first few weeks of learning how to create videos, I decided I could not wait any longer. I was itching to make my first video. Ugh. What a disaster. Before investing in good lighting equipment, good microphones and a good camera, I used my webcam attached to my iMac computer. I put a video projector screen behind me because I did not want the webcam to pick up the fact I was… Continue reading

CREATING ONLINE VIDEO FOR LAWYERS- Part 5

By Gerry Oginski, Esq.

THE BIG WEBSITE COMPANIES THAT OFFER VIDEO

I’m going to describe a few of the big companies that heavily market to attorneys. Then, when I’m done talking about all the great things these companies do, I’m going to show you why their business model simply does not work, and in my opinion, simply creates another round of “Do another set of videos, more than you did last time, really…it’ll work and bring in new clients…”

I have to start out by saying that Tom Foster at Fosterwebmarketing.com has one of the best video set-ups I’ve seen anywhere. I distinguish his set-up because his company is much more effective and reasonable than the others I list below. Tom is, in my opinion, one of the most knowledgeable and up-to-date web marketers for attorneys anywhere. [He's also my webmaster!]

As much as I do not want to mention these other companies and give them free advertising here, it is important for you to know about them, so you can see for yourself that what I’m telling you is true.
Here we go.

GREAT WEBSITE COMPANIES THAT DO GREAT VIDEO:

Consultwebs
http://www.consultwebs.com/video.htm Dale Tincher is the face behind the… Continue reading

YouLaw Video Review-Another review by Gerry Oginski

YOULAW: SHOW AND TELL IN THE COURTROOM
By Gerry Oginski

Watch the Video

TechnoScore: 1.0
1 = Lowest Possible Score; 5 = Highest Possible Score

Think you know your way around a courtroom? Jeff Roberts of the Roberts Law Firm will personally show you in his video, Jeff Roberts — Skilled Trial Attorney in Newport Beach, CA.

You may recognize the judge’s chair, the witness chair, and the jury box. It’s almost as if a viewer has never watched any TV … in their life. Seriously. I hope Roberts is not really like this in front of a jury.

Here’s my question: If a potential client is looking for a trial attorney online, is a tour in and around the courtroom going to convince them to pick up the phone and call you? Don’t you think the viewer expects that you know where everyone is positioned in the courtroom?

To read the rest of my review, go to Technolawyer Blog. It’s a great read!

CREATING ONLINE VIDEO FOR LAWYERS- Part 4


By Gerry Oginski, Esq.

PRODUCTION

This is it. The video shoot. A team of people come in and take over your office. They’re setting up lighting, setting up their video camera, plugging in electrical devices, setting up sound equipment and microphones. If they’re really good, it will take them about 20-30 minutes to set up their equipment. (I’ve been able to get it down to 10-15 minutes when I do my video shoots.)

Then there is the calibration of lighting and sound checks to make sure everything works properly. You must do a white balance calibration in order for the camera to know what is really white. The camera then adjusts all other colors accordingly. If you do not set your white balance, I guarantee your video will come out dark and the results will be poor.
A sound check is also critical.

Aside: Did you know that for the third and final debate of the presidential election between Barack Obama and John McCain at Hofstra University, the video team from the Committee on Presidential Debates determined that an air conditioner unit created so much noise that special sound muffling equipment had to be put in to have a quiet… Continue reading

Testimonials

Well, we recently got two really good cases. We tracked where they came from, the client said they had watched our YouTube videos and they were calling us because of it. The crazy thing is I’m a non-believer. I’m always trying to break out of the box I’ve put myself in and it is amazing. People will call you because of the videos you post.

Greg Stokes
Stokes & Kopitsky, P.A.