D. J. Banovitz
D. J. Banovitz, Attorney at Law
By Gerry Oginski, Esq.
As the internet has taken hold and more lawyers have recognized the benefits of marketing online, one marketing tool is defining the standard of advertising on the web. Online videos. It is the newest, hottest tool available for lawyers to communicate their message on the web. Admittedly, attorney videos are one-way communication, but they offer significant advantages over every other advertising medium.
Most attorneys have failed to understand the true value of video and how it can improve their chances of a potential client calling them over their competitor. Legal marketing experts agree that the sooner you start to see the value of video marketing, the sooner you’ll see the results. Legal marketing expert Larry Bodine (www.lawmarketing.com) recently commented that putting video on your website is “…a great opportunity to present how you look, how you talk, what you’re like, and make yourself more attractive to clients. It’s a great business-getting technique.” The key to encouraging a website visitor to call you, is with video. Static websites and fancy graphics just do not cut it any more, and fail to distinguish yourself from your competitor. Tom Foster, CEO of Foster Web Marketing (www.fosterwebmarketing.com) says “If you… Continue reading