McGlinn & McGlinn, Attorneys at Law
VIDEO MARKETING FOR LAWYERS
Great Neck, NY
If you thought that internet video was for the MTV crowd, you’d be wrong. If you thought that video for your website was only for geeky, techno-lawyers, you’d be wrong too. If you thought that putting a video of yourself online was useless, you’d definitely be wrong. In fact, Google thinks you’re so wrong that they recently paid one billion dollars to buy a video sharing site called YouTube. To give you an idea about the reach that internet video has, consider a ten minute video clip by comedian and ventriloquist Jeff Dunham; his video has been viewed over 60 million times. Most attorney videos are viewed in the hundreds of time, but it shows the potential that video has. Plus, if done correctly, does not cost you anything if it is watched 100 times or 100,000 times.
In the pre-internet age, lawyer advertising was limited to television, radio, yellow pages, billboards, newspapers and magazines. Since the 1970′s when the Supreme Court of the United States decided that lawyers could advertise (Bates v. State Bar of Arizona), the general public has been bombarded with lawyer ads. Every jurisdiction in every state… Continue reading