Monthly Archives: October 2007


By Gerry Oginski, Esq.


You have a website, but there’s no way for you to personally interact and connect with potential clients who visit your site. Visitors to your site want answers to their problems. That’s why they’ve done a search and have found your website. If you remain faceless and impersonal they’ll go elsewhere for legal help.

It’s a proven fact that websites with photos are more likely to get a prospective client to read what you have on your site. Your nice, smiling, photo creates a basic comfort level for readers. But it has limited value. The reader wants to know who this smiling person is. Can this lawyer help me? What does he sound like? Does he look and sound confident? Can I trust him?

Unfortunately, a photo of you in front of a wall of legal books tells your potential client nothing, except that you dress well, and like to stand in front of a law library.

If you continue to use your website to advertise your services without more personal interaction, you’re losing out to your competitors. The smart ones have already started to use video on their websites. In fact, your colleagues… Continue reading


Gerry – I can’t thank you enough for guiding me through what would have been a disaster had anyone but you been behind the camera. My power point slides somehow disappeared from my laptop when using the hotel wireless internet … or maybe it was my “fat finger.” In any event, I knew the stuff because I had been giving public seminars on the content for years. But I tend to freeze without a visual cue. So, without visual cues, the day could well have been a huge disaster. While my practice niche is Elder Law, not PI or MedMal, you were like a football or basketball coach; despite my usual stumbles without visual cues, you were successful in getting me to go beyond the stumbles to a successful video shoot. Many thanks for your coaching!

Richard Habiger