Before running out to purchase all your video equipment and signing up for video editing classes and reading all those books (including mine, “How Really Smart Lawyers Are Using Video On The Web To Get More Clients“) to start creating video, ask yourself these questions:
If you have the desire and time to learn how to do all these things, then I congratulate you. I encourage everyone who has this desire to learn how to do it. However, 99% of all attorneys that I talk with simply tell me “Gerry, do me a favor, I don’t want to learn how to do any of this. I just want to practice law; and that’s what I’m good at. You are the video expert. I want you to do everything for me.”
I am always reminded of the e-mail I received from Frank Kern a few months ago. Frank Kern is the biggest Internet marketer in the world. He explained very simply that the day he decided he was not a videographer and a video editor was the day that he made millions of dollars. Why? Because he was never good at creating video on his own. He had no clue how to sell stuff using the videos that he personally created by himself. The day he hired a video production company to create all his videos, he said that allowed him to make millions of dollars by focusing on what he did best, which was selling stuff online. He left the technical expertise to the video guys who had lots of video experience.
I agree with him 100%. Stick to what you do best. Let an experienced video team handle it all for you.
I’ll give you an idea of what you get with my total video program. But first, keep in mind that I do not accept an attorney just because they want to pay me. Lawyers must complete a detailed questionaire confirming their desire to create educational video; that they understand how useful and beneficial educational video is, among other things that we need to know. If you are accepted into our exclusive program, you need to know that:
Learning how to create video can be as simple as taking your flip cam, shooting a two minute video and then plugging the USB connector into your computer and directly uploading it to YouTube. That is the most convenient and fastest way to make sure that your videos will rarely be watched. On the other hand, if you really want to spend the time to learn how to create great video, it will take you about eight months to a year to become really proficient doing it. However, be prepared to spend 3 to 4 hours a night practicing and making tons of mistakes. How I know this? Because I did it all on my own. There was nobody around to show me how to do it.
If you really want to see what you can do with attorney video, I invite you to watch this 58 second video that explains just one way I use video to market my law practice.
If you want to learn more about creating attorney video, then I encourage you to explore my blog here. If you have questions, I encourage you to pick up the phone and call me at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com.
Thanks for taking the time to read my blog, and have a great day!