18 Q’s To Ask Yourself Before You Press ‘Record’

I congratulate you for having the desire to create your own attorney video. However, having the desire and implementing it, are two totally different things.

Before running out to purchase all your video equipment and signing up for video editing classes and reading all those books (including mine, “How Really Smart Lawyers Are Using Video On The Web To Get More Clients“) to start creating video, ask yourself these questions:

  1. Do you have the time to figure out what content to create in your video?
  2. Do you have the time to set up your equipment?
  3. Do you have the time to learn about all the proper settings for your video camera, your audio settings and your lighting equipment?
  4. Do you have the time to learn to take the video footage off your camera and put it onto your computer?
  5. Are you willing to become a video editor and learn how to properly edit your videos by including graphics, color correction, audio correction, turning your lengthy, rambling dissertation into a concise format that viewers actually want to watch?
  6. Do you have the time and desire to learn about all the settings necessary to create crystal-clear video and put it in a format is compatible with the video sharing sites?
  7. Do you have the inclination to upload your video to the major video sharing sites?
  8. Do you have the desire and the time to optimize each video for the search engines so that your content can be found?
  9. Do you know what will compel an online viewer to become a caller?
  10. Do you know how to create a compelling headline that will get an online viewer to want to click on your video?
  11. Do you know what will compel your viewers to watch your video in its entirety?
  12. Do you know what words will compel a viewer to call you instead of your competitors?
  13. Do you know how to distinguish yourself on video?
  14. Do you know why most attorney videos are never watched?
  15. If they are watched, do you know why most of them are not watched till the end?
  16. Once you’ve created your educational video, do you know how to promote your video without sounding like you are selling yourself?
  17. Do you have the time, desire and inclination to create at least five new videos per month?
  18. Do you realize that to get a finished 2-3 minute video, it can take you from one to three hours to edit? If you create five new videos, do you have 5 to 15 extra hours per month to spare just to edit and upload your videos?

If you have the desire and time to learn how to do all these things, then I congratulate you. I encourage everyone who has this desire to learn how to do it. However, 99% of all attorneys that I talk with simply tell me “Gerry, do me a favor, I don’t want to learn how to do any of this. I just want to practice law; and that’s what I’m good at. You are the video expert. I want you to do everything for me.”

I am always reminded of the e-mail I received from Frank Kern a few months ago. Frank Kern is the biggest Internet marketer in the world. He explained very simply that the day he decided he was not a videographer and a video editor was the day that he made millions of dollars. Why? Because he was never good at creating video on his own. He had no clue how to sell stuff using the videos that he personally created by himself. The day he hired a video production company to create all his videos, he said that allowed him to make millions of dollars by focusing on what he did best, which was selling stuff online. He left the technical expertise to the video guys who had lots of video experience.

I agree with him 100%. Stick to what you do best. Let an experienced video team handle it all for you.

I’ll give you an idea of what you get with my total video program. But first, keep in mind that I do not accept an attorney just because they want to pay me. Lawyers must complete a detailed questionaire confirming their desire to create educational video; that they understand how useful and beneficial educational video is, among other things that we need to know. If you are accepted into our exclusive program, you need to know that:

  • We create a custom video channel for you that becomes part of your website;
  • Before ever pressing the ‘record’ button, you and I have a mastermind strategy session that maps out your content for your video shoot;
  • We shoot 6 months worth of video in ONE day!
  • Before leaving your office at the end of your video shoot, we hand you the equipment that we just used to shoot your video, including the hi-definition video camera, the wireless microphone and the professional soft box lights. Importantly, we show you how to use them see you repeat this process over and over again.
  • Shortly after your video shoot, your first eight videos are edited and sent to me for approval. If approved, they are uploaded to your website and the video sharing sites;
  • Then, every month, five new videos are edited and uploaded to your website and the video sharing sites;
  • Here’s the best part- you don’t have to do anything to make all this happen!

Learning how to create video can be as simple as taking your flip cam, shooting a two minute video and then plugging the USB connector into your computer and directly uploading it to YouTube. That is the most convenient and fastest way to make sure that your videos will rarely be watched. On the other hand, if you really want to spend the time to learn how to create great video, it will take you about eight months to a year to become really proficient doing it. However, be prepared to spend 3 to 4 hours a night practicing and making tons of mistakes. How I know this? Because I did it all on my own. There was nobody around to show me how to do it.

If you really want to see what you can do with attorney video, I invite you to watch this 58 second video that explains just one way I use video to market my law practice.

If you want to learn more about creating attorney video, then I encourage you to explore my blog here. If you have questions, I encourage you to pick up the phone and call me at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com.

Thanks for taking the time to read my blog, and have a great day!

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins