Yesterday I hit an amazing personal milestone.
1500 great educational videos posted online to my YouTube channel.
My YouTube stats reveal that my videos are watched over 17,000 times each month.
The same stats show a total number of views in excess of 860,000.
In terms of minutes watched, YouTube stats say that over 35,000 minutes of my videos have been watched this past month. That staggering.
What I find to be most remarkable are the viewers who contact me after watching my educational videos.
Just the other day a woman called and left a voicemail for me. When I called her back, she was literally crying and thrilled to be speaking with me. She couldn’t believe that the “celebrity lawyer” actually took the time to call her back and speak with her. She’d been watching my videos for hours.
The most fascinating look into the minds of a viewer occurs when someone calls and leaves me a voicemail late at night. There are many times when playing back the voicemail I hear my video playing in the background while they are talking on the telephone leaving me a message.
That is remarkable.
Remember, it is not the number of videos you create that makes a difference. Rather, it is the content and compelling message that you create in your video that is so important.
It just so happens that I love creating these great educational legal marketing messages to teach my ideal clients and consumers how cases work in New York. Cases involving car accidents and medical malpractice and wrongful death.
It’s truly remarkable when an injured victim calls me and thanks me repeatedly for providing him with such great useful information in my videos. Most surprisingly, I don’t provide them with any legal advice.
Question…If you have not yet started creating video, what are you waiting for?
If you have started creating video to market your law firm online, how are your videos working for you? Are they generating interest? Are they generating calls? Are viewers interacting with you? Are they sharing your videos? Are they leaving comments? All of these plays a significant role in how YouTube and Google look at the relevance of your video.
Importantly, how long are your viewers staying to watch you video? Are they leaving after 10 seconds? Are they watching the entire video? What is the average view time?
If your videos are not generating interactions with your viewers, you need help.
If your videos are not generating calls, you need help.
If your videos look pretty but no one is leaving comments, you need help.
It’s simply not enough for you to have created attorney marketing videos to wither away somewhere online. There are many strategies you can use to promote your videos.
Regardless of who created your videos or how they were done, if you are not getting viewers to share your videos, comment on it, like it, call you and more, there’s a disconnect and you need help.
For a free confidential audit about your videos, I encourage you to call me at 516-487-8207.
The longer you wait, the longer it will take you to find out what’s wrong with your videos.